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发表于 2012-12-30 01:08:59
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JPS老大谈成本：http://www.tnt-audio.com/intervis/jpse.html 总之，代理，推广，设计都要花钱，而且HIFI厂商也要吃饭,,,
不过设计的记过就是这种蜘蛛侠，无力吐槽了....
I cannot speak for all manufacturers, but from my own personal opinions in being a part of the audiophile community as a reputable manufacturer for many years.
The largest misunderstanding that consumers generally have is how a business operates, and the costs involved.
A gross example would be a government, where the shear size of it does not allow for ease of efficiencies, so waste occurs in staggering proportions. High-end audio on the other hand is a relatively small community, where a majority of manufacturers are very small (much under 100 employees).
There actually is a peak, or an optimum size, where a business is operating in a very productive region, maximizing its profits. Very few companies exist here.
Larger companies make gobs of money, and even though much may be wasted, there is enough to go around. On the other hand, smaller companies such as audio manufacturers, barely make enough money to support the expenses necessary to become larger, namely advertising and literature, samples, R&D, minimum purchase quantities (inventory which is basically money you stare at until sold), raw labor costs, etc., etc.
It all takes time and money, and the intricacies are not cheap. For example, to have just a single nice ad made and put to film for printing in a magazine, by a graphic designer, can cost many hundreds or even thousands of US dollars, and this does not even count the few thousands to run each issue.
Plus so many 100's of little things add up. Like its been said before, "man, that's a lot of bread!"
Many popular high-end audio companies spend a large percentage of their profits on advertising and promotions. It is very expensive in any field, and can easily amount to a staggering 25% or more of net profits alone!
And realize that this not in any way an exaggerated figure. This is about what it takes for a small company to be known to exist by a consumer, like you, who one day maybe a few of whom will become good customers. High-end audio is more of a quality rather than quantity business, so every sale counts.
A company in business must make some profit, otherwise that 70+ hours a week the owner works every week all year round would be better spent working full time at McDonalds (at least they give you health insurance benefits); otherwise the company will cease to exist. In high-end audio, nobody rides in limousines.
We are just everyday people with a passion for audio and a desire to share our talents with others. It is honestly more a labor of love than anything, and very few companies actually see the amounts of money people perceive they make. It just goes out the window just like everyone else's incomes. |
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